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12 Sep 2022, 5:39 am
A firm might want to deliver high-end advertisements to wealthy neighborhoods, or to deliver coupons when customers enter the mall, or offer a Burger King discount at a McDonald's, or promote farm-related software in rural areas.[5] In addition, online firms seek to segment markets geographically so that they can price discriminate based on differences in wealth or product demand by geography. [read post]